Zogby

The Election Is Kerry's To Lose

Finally, if history is any guide, Senator Kerry is a good closer. Something happens to him in the closing weeks of campaigns (that obviously is not happening now!). We have clearly seen that pattern in his 1996 victory over Governor Bill Weld for the Senate in Massachusetts and more recently in the 2004 Democratic primaries. All through 2003, Kerry's campaign lacked a focused message. He tends to be a nuanced candidate: thoughtful, briefed, and too willing to discuss a range of possibly positions on every issue. It is often hard to determine where he actually stands. In a presidential campaign, if a candidate can't spell it out in a bumper sticker, he will have trouble grabbing the attention of voters. By early 2004, as Democratic voters in Iowa and elsewhere concluded that President Bush could be defeated, they found Governor Howard Dean's message to be too hot and began to give Kerry another look. Kerry came on strong with the simplest messages: "I'm a veteran", "I have the experience", and "I can win". His timing caused him to come on strong at the perfect time. As one former his Vietnam War colleague of told a television correspondent in Iowa: "John always knows when his homework is due."


Though he is hardly cramming for his finals yet and is confounding his supporters, possible leaners, and even opponents with a dismal start on the hustings, the numbers today are on his side (or at least, not on the President's side).


We are unlikely to see any big bumps for either candidate because opinion is so polarized and, I believe, frozen in place. There are still six months to go and anything can still happen. But as of today, this race is John Kerry's to lose.